This creed has led to the creation of the Centennial Fashion Museum. With the spirit of the arts and a continuous innovative repetition of the brand's DNA, Miss Hui Zhou Zhao has been keenly interested in collecting all kinds of works of art from her own country and abroad. Her constant study of fashion, traditional culture, and artistic value gave her the unique idea to present to the public the evolutionary process of intangible culture and fashion and to create a museum of culture and the history of fashion.

Combining all of this year's collections with support from the HUI Foundation's Intangible Cultural Heritage program, the museum successfully showcases designs of period costumes ranging from the Qing Dynasty and embroidery from the intangible cultural heritage of ethnic minorities to the stage of the Republic of China, the establishment of the People's Republic of China, the period of reform and opening up, and finally the modern era.

This perfectly reflects the historical evolution of the culture of contemporary Chinese fashion. The museum is committed to promoting Chinese art and culture around the world, guiding the people's aesthetic values and the design concepts in China to raise public awareness of the intangible cultural heritage from both spiritual and material aspects.