HUI FALL/WINTER 2024 CAMPAIGN
The journey, understood as a search for Great Beauty and, at the same time, as an opportunity for personal growth through time and space, becomes the essence of HUI's SS25 collection, "Le Grand Tour". The traditional itinerary among the wonders of Europe that young aristocrats undertook before entering society joins the indigenous matrix of the brand concentrated in the ancient five-character poems of Du Fu of the Tang dynasty – and his usual attention to women , suggested by the profile of famous female travelers capable of overcoming gender barriers and thus rewriting their lives. The SS25 HUI collection orchestrates the present and the past in a powerful and dynamic feminine dialogue, enriched by its harmonious vision in which the softness of its idea of haute couture merges with the rigor of the Italian-style design to create an impactful collision capable of contaminating universes apparently at opposite ends.
It is a perfect balance that gives the same importance and value to tradition and modernity, innovation and quality.
Hui Zhou Zhao, a Chinese designer with a master's degree from the Milan Polytechnic Institute where she learned the charm of Italian fashion, perfectly combines classic oriental beauty and timeless elegance mixed with avant-garde modernity.
The brand identity is inspired by the extraordinary Asian aptitude for embellishments that mix with the rigor of clean, minimalist design. This mood comes from Miss Zhao's passion for art and its influence on fashion that skillfully blends multiple languages.
The exhibition "China's Miao ethnic culture" brought the arts of embroidery and fabric from the Chinese province to Palazzo Clerici during the fashion week. A collection of 16 pieces that confirms and seals the deep and strong bond connecting the East and the West, especially China and Milan.
Costumes that reflect the Miao people's understanding of nature, their pursuit of artistic creativity, and aesthetics beyond realism.
Natural changes are translated through soft rhythmic lines, lively images, and decorative compositions."
E-mail: hui@guitar.it
Tel: +39 02 316659
