Hui is much more than just a brand. Since 2016, it has been a foundation for the protection and promotion of ancient artisan techniques of the Chinese culture. Its objective is to study social wellness projects, using art and design to help reduce poverty and, in particular, improve the quality of life for women and children," said the designer.
The Hui Foundation encourages donations and organizes cultural tours for students, accompanying them in the Guizhou hinterland, going to villages outside the usual tourist destinations, to meet with the locals and be a part of a genuine cultural experience.
The goal is to create relationships: between students, who are spiritually enriched by the culture of the places visited, and the inhabitants of these villages. Thanks to these donations, local women can continue working to preserve the extraordinary heritage of craftsmanship and manual skills that make them unique.
Thanks to HUI FOUNDATION, the museum successfully showcases designs of period costumes ranging from the Qing Dynasty and embroidery from the intangible cultural heritage of ethnic minorities to the stage of the Republic of China, the establishment of the People's Republic of China, the period of reform and opening up, and finally the modern era. This perfectly reflects the historical evolution of the culture of contemporary Chinese fashion.
The museum is committed to promoting Chinese art and culture around the world, guiding the people's aesthetic values and the design concepts in China to raise public awareness of the cultural heritage.
The idea of inheriting and innovating art and culture, giving modern fashion aesthetic value through design, is directly reflected in the Hui fashion collection.
E-mail: hui@guitar.it
Tel: +39 02 316659
