COLLECTION S/S 2025

The journey, understood as a search for Great Beauty and, at the same time, as an opportunity for personal growth through time and space, becomes the essence of HUI's SS25 collection, "Le Grand Tour". The traditional itinerary among the wonders of Europe that young aristocrats undertook before entering society joins the indigenous matrix of the brand concentrated in the ancient five-character poems of Du Fu of the Tang dynasty – and his usual attention to women , suggested by the profile of famous female travelers capable of overcoming gender barriers and thus rewriting their lives. The SS25 HUI collection orchestrates the present and the past in a powerful and dynamic feminine dialogue, enriched by its harmonious vision in which the softness of its idea of ​​haute couture merges with the rigor of the Italian-style design to create an impactful collision capable of contaminating universes apparently at opposite ends.