COLLECTION F/W 2024-25

Feminine will and creative power, the peaceful strength of a thousand-year-old culture and the invincible energy of modernity. Playing between these opposites, the Hui FW 24/25 collection was designed by Hui
Zhou Zhao, a Chinese fashion designer who loves Italy and has been showing in Milan for years. The starting point is always the reinterpretation of ethnic and cultural Chinese traditions, but this time it immediately gets to the cosmopolitan and sophisticated image of Chinese women who today attend Western universities, do international business, travel the world as well as new technologies.