COLLECTION S/S 2024

HUI's Milan Fashion Week Spring/Summer 2024 Collection is titled "Miao's Queen Seal". Siyinmiao, generally referred to as "the history book worn on the body" and also known as "the descendants of the queen", has the primary purpose of confirming her identity. In the West, the use of seals dates back to Babylonian times, of the Greeks and Romans who used them as proof of authenticity and authentication to seal documents and to symbolize the names of families or family emblems. Seals are not simply decorative motifs, they are also symbols of identity, status and culture and beyond their extraordinary aesthetic appeal, they contain a profound spiritual essence, capable of connecting the realms of culture and heritage and embodying a hope that it knows no limits and boundaries.